About us
Noble Hospitality specialises in tailored, world-class solutions that elevate restaurant and hotel operations. Our team brings decades of leadership from five-star hotels, fine dining groups, and luxury brands across the UK, Europe, the Middle East, and North Africa. We excel in launching new venues, refining service standards, building full operational systems, and delivering seamless, high-impact guest experiences. Noble Hospitality specialises in tailored, world-class solutions that elevate restaurant and hotel operations. Our team brings decades of leadership from five-star hotels, fine dining groups, and luxury brands across the UK, Europe, the Middle East, and North Africa. We excel in launching new venues, refining service standards, building full operational systems, and delivering seamless, high-impact guest experiences.
Our Contribution
74 DUKE MAYFAIR
Our time at 74 Duke Mayfair strengthened our belief in the power of blending concept authenticity with operational precision. Working within a French brasserie inspired by both Parisian traditions and American influences, we helped transform a vision into a living, breathing dining room in one of London’s most refined neighbourhoods. The project deepened our expertise in harmonising guest expectations with brand identity, and reinforced our commitment to creating service cultures that feel effortless yet intentional.
SOMEWHERE HARRODS
Somewhere Harrods gave us the opportunity to collaborate inside one of the most prestigious retail landmarks in the world. Offering a modern Middle Eastern menu, the concept demanded a balance between cultural authenticity and Harrods’ luxury hospitality standards. The project was as much about relationship building as it was about operations, working side by side with Harrods and the Independent Food Company to craft a dining experience worthy of the Harrods name. It reaffirmed our ability to operate within high profile environments where every detail, from service tone to presentation, is a direct reflection of the host brand’s reputation.
PARKERS
Located within the Jumeirah Lowndes Hotel in Knightsbridge, London, Parkers allowed us to demonstrate how operational planning and brand personality can be woven together from day one. With a casual eclectic menu that spanned modern comfort food favourites such as gourmet burgers, fresh pastas, indulgent mac and cheese, and loaded fries, the venue required a service style that felt relaxed yet polished. By working at the intersection of marketing, service design, and guest experience, we helped shape an environment where every element felt intentional. This project reinforced our philosophy that a restaurant’s identity is expressed not just in its menu or décor but in the way each guest interaction tells part of its story.
THE TEAM
Jalal Moussaid
Cristian Ursu
Our Team
Behind every successful project stands a team of hospitality professionals united by precision, creativity, and discretion. With experience spanning Michelin-starred dining rooms, five-star hotels, luxury retail, and international openings, our people bring the expertise to transform vision into flawless execution. From front-of-house excellence to operational mastery, each member of our team shares the same commitment: to deliver experiences that not only meet but redefine expectations.
WHAT WE DO
OPERATIONS
NEW LAUNCH OPERATIONS
From concept creation to grand opening, each launch is executed with precision, discretion, and a clear focus on long-term success. Market positioning, licensing, supplier onboarding, menu development, recruitment, training, and marketing are seamlessly integrated into a complete opening programme, tailored to the scale and vision of the project.
FULL OPERATIONAL MANAGEMENT FOR EXISTING PROPERTIES
Established venues benefit from a complete operational takeover that enhances performance without disrupting daily service. Restaurants, hotels, and hospitality outlets are restructured to improve efficiency, elevate service delivery, refine SOPs, and strengthen team capability. The objective is consistent — to maximise profitability while ensuring every guest experience meets the highest standards.
EVENTS & ENTERTAINMENT
Event Planning and Management
From high-profile gala dinners to brand activations and corporate receptions, events are created with a balance of creative vision and operational excellence. Venue sourcing, styling, staffing, logistics, and guest flow are coordinated with precision to ensure an experience that is seamless and memorable.
Private and VIP Experiences
Exclusive occasions are crafted to reflect the host’s style and purpose. Intimate dinners, milestone celebrations, and bespoke gatherings benefit from access to unique venues, partnerships with luxury hotels and concierge services, and meticulous on-site coordination.
SUPPLIER PROCUREMENT
Exceptional hospitality starts with the right resources. Custom tableware, premium uniforms, carefully selected food and beverage suppliers, and high-quality kitchen and bar equipment are sourced to align with the brand’s identity and operational needs. Every item is chosen for quality, reliability, and style, ensuring service excellence from the ground up.
Marketing and Sales
Brand and Digital Strategy
A clear, targeted approach positions each brand exactly where it should be. Services include brand strategy, visual identity creation, content development, and market positioning, supported by data-driven campaigns to attract and retain the right audience
Marketing and Partnerships
Digital advertising, SEO, CRM systems, and retargeting convert awareness into loyal guests. Partnerships with luxury brands, concierge networks, and high-value platforms extend reach and create long-term commercial impact.
HR
HR & REQUIREMENT
Elite hospitality professionals are sourced, recruited, and integrated into teams with careful attention to culture fit and service ethos. HR management covers hiring, onboarding, payroll, rota planning, and compliance, ensuring the workforce is both capable and motivated.
TRAINING & SERVICE STANDARDS
Structured training equips FOH and BOH teams with product knowledge, guest journey mastery, cultural sensitivity, SOP compliance, and upselling techniques. These programmes create a consistent standard of service that strengthens reputation and guest loyalty.
